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The company in three lengths, the facts to check a story against, the figures with how each was obtained, and the logo as vector and transparent PNG files.

About ATHLAZ

The company, in three lengths.

Quote any of them as written.

Short

30 words

ATHLAZ is a UK company that licenses Adaptive Current Modulation, a method for making electrical power programmable. Its first product, ADAPT, is software that sets how each GPU draws power.

Medium

60 words

ATHLAZ is a UK company that licenses Adaptive Current Modulation, a method for reading, predicting and reshaping a machine's power signal in the frequency domain. Its first product, ADAPT, is software that sets how each GPU draws power. On NVIDIA H100 NVL over 48 hours, under an equal power cap, it cut GPU die power by up to 21% (measured).

Long

109 words

ATHLAZ Limited, based in Manchester, United Kingdom, licenses Adaptive Current Modulation, a method for reading, predicting and reshaping a machine's power signal in the frequency domain. Its first product, ADAPT, is a driver-adjacent, per-GPU software runtime. On NVIDIA H100 NVL over 48 hours, under an equal power cap, it cut GPU die power by up to 21% (measured), with up to 22% more tokens per watt (derived) and no change in throughput (0%, derived). On the method's UK application, the UK Intellectual Property Office found claims 5 and 15 novel and inventive. ATHLAZ was founded by its chief executive, Marco Pretorius, and is a member of NVIDIA Inception. www.athlaz.com

Fact sheet

The facts to check a story against.

Company: ATHLAZ Limited, registered in England and Wales
Company number: 16357048
Incorporated: 1 April 2025
Based: Manchester, United Kingdom
Registered office: 63 Lymbridge Drive, Blackrod, Bolton, England, BL6 5TH
Directors: Marco Pretorius, founder and chief executive; Marius Liebenberg, director and chief financial officer.
What it licenses: Adaptive Current Modulation, a method for reading, predicting and reshaping a machine's power signal in the frequency domain.
First product: ADAPT (AI-Driven Adaptive Power Technology), a per-GPU software runtime that installs beside the driver and sets how each accelerator draws power while the work runs.
Patent applications: Filed as a UK application and its divisional, a Taiwan filing, and an international application published as WO 2026/167363, opening the national phase. The UK Intellectual Property Office's search and examination found claims 5 and 15, the electrical-signature and frequency-domain claims, novel and inventive. The application is published as GB2704473 A.
NVIDIA Inception: ATHLAZ Limited is a member of NVIDIA Inception. About the programme membership

Key figures

The figures, each with how it was obtained.

Measured, derived or observed, with the run behind each.

Up to 21%
Less GPU die power, measured
Measured over 48 hours on production NVIDIA H100 NVL, managed arm against baseline arm under an equal power cap.
Up to +22%
Tokens per watt, derived, balanced mode
Derived from GPU die power and serving throughput on the same 48 hour run on NVIDIA H100 NVL, balanced mode.
0%
Throughput change in the run, derived
Derived from serving throughput on the same 48 hour run on NVIDIA H100 NVL, managed arm against baseline arm under an equal power cap.
Up to +27%
More accelerators fit the same envelope, derived
Derived: 1 divided by 0.79, from up to 21% less GPU die power per accelerator measured on NVIDIA H100 NVL over 48 hours.
10 to 15°C
Cooler at the die, observed
Observed at the die during the same 48 hour run on NVIDIA H100 NVL.

The machine-readable register is at claims.json. The method behind the measured figure is on Proof and method.

Leadership

Who leads ATHLAZ.

Marco Pretorius

Founder and chief executive

Chief inventor of Adaptive Current Modulation. AI, machine learning and energy systems, from military aerospace to brain research. The idea began in a medical school lab: if a brain can read and predict a signal, why can electricity not be read the same way.

Meet the team

Brand assets